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Swanepoel Social Media Report 2010 Earlier this week, I picked up the Swanepoel Social Media Report 2010, written by Stefan Swanepoel and Mel Aclaro while I was at the National Association of REALTORS® meeting in San Diego. As I've written so often this year, social media is becoming a very prominent...
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It's been an interesting week for the Bruce Almighty blog! I've tried something that was quite challenging for me: blogging every day. I've tried to report on the Inman Conference, offer some opinion. Today I offer some tips and tools that I think are relevant to the issue of communication...
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My apologies to Dr. Seuss. I thought about going with something more provocative, like "Does Size Matter?" but decided you read Bruce Almighty for the content and not the headlines, right? Ahem, RIGHT ? During one of the breakouts during the Wednesday, August 5 th session of the Inman Conference...
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The Inman Connect Conference officially ended Friday, at Noon. But frankly my head has been filled with thoughts and commentaries about the conference. About strategies and techniques we can be using with our own constituencies. Everyone wants to know what was talked about and what were the major themes...
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In my efforts to become more socially aware, more adept and more knowledgeable, I came across a "tweet" from Chris Brogan. He is heavily into the social networking scene and he posted a blog about relationships being a choice in marketing. My initial knee-jerk reaction was "Are you kidding...
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I read a summary by online guru Greg Sterling (@gsterling) regarding a Bing focus group conducted by the Catalyst Group. The goal of the focus group was to compare the usability of Microsoft's Bing to Google's...err... Google . The results of the focus group probably provided both encouragement...
Posted to
The Search Guy
by
Jason Cook
on
Mon, Jun 29 2009
Filed under:
Filed under: Google, search behavior, social media, local real estate, Microsoft, Bing, real estate market, differentiation, competition, consumer behavior, word of mouth
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As summertime approaches (the first day of summer - and Father's Day - is this Sunday), many things come to mind. Warm days. Seemingly warmer sand. Cold drinks. Bob Marley. And of course, summer blockbusters on the big screen. There is another epic drama playing out right before our online eyes....
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Josh Catone over at Mashable.com just published a great guide for finding twitter users in your town . I thought the article could be particularly helpful to real estate agents who may want to find potential clients in a geographic area. Now, let me be the first to say that I don't advocate using...
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"The sound" is a central theme from irish-rock icon U2's latest album, No Line on The Horizon . I'm not exactly sure what "the sound" represents in their lyrics, but knowing Bono and the guys, it is probably deep and potentially spiritual. Well, my reference here is much more...
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I had a lot to say this week, so I wanted to split this up into two messages. I’ve been receiving great, great feedback from my earlier message. Now I want to give you some information that you may find useful about: Twitter When you see this word, which emotions come to mind—Fear? Loathing...
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Happy May Day! We’ve been on a nice little run with social media and marketing. We will continue down that path and as Town Square is released and made available, many of the tools and discussions we’ve had will make more sense. This is a brief message. I think a lot of folks have their eyes...
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From a very passionate team member in response to last week’s message: “As a Realtor, I am being inundated with requests from other people in real estate to join countless social media forums. In all honesty, I have requests to join over a dozen different real estate related forums. I am...
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Generally speaking, the cat is definitely out of the bag when it comes to the popularity of social media. This past week saw the first Twitter account with 1 million followers (Congrats, Ashton Kutcher). Ashton Kutcher????? . I mean I enjoyed The Butterfly Effect , but Ashton Kutcher? Oh well, I've...
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Last year, Charlene Li and Josh Bernoff co-authored a book on social technologies titled “groundswell”. They took a systematic approach to defining what social technologies are, the people who use them and why they are important to businesses. The irony is the book was published in April...
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Are you ready to get social? You're already social, you say. You go to parties, get together with friends, go to community events. Well, in today's world you haven't even gotten to the party yet. The Internet has changed everything we do including how we maintain our relationships. Put another...