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As real estate professionals we know very well that we wear a lot of hats. The average real estate customer sees it as, "Sheesh...all you do is put up a sign and wait for a buyer!" They don't see the marketing hat, or the showing hat, or the qualifying hat we all have to put on just to...
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New rules targeted primarily at mortgage lenders making higher-cost loans take effect Thursday, more than a year after they were finalized by the Federal Reserve. On Oct. 1, new rules adopted by the Federal Reserve will go into effect, requiring greater diligence on the part of mortgage lenders and brokers...
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Now we are getting somewhere! After several weeks of the dreaded, "Getting ready to do something" stage, we are now moving into the actual doing! I love it when a plan comes together...sorry George Pepard aka John "Hannibal" Smith. So what does one do when it's a buyers market...
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A state law halting home foreclosures for 90 days that began on June 15th, 2009 expired yesterday. The California Foreclosure Prevention Act, or Assembly Bill X2 7, which Governor Arnold Schwarzenegger signed in February, was meant to push banks and loan servicers into lowering mortgage payments of homeowners...
Posted to
California Real Estate Musings
by
Jason Lopez
on
Wed, Sep 16 2009
Filed under:
Filed under: homes, real estate, listings, property, facebook, twitter, reo, reo's, foreclosures, bank owned, short sales
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Recently my sales manager introduced me to an agent that he had just interviewd about joining our firm. I asked how the interview had gone, were all your questions answered, etc. Then I asked if he was staying busy. His comment was priceless, "Well, you could eat soup with a fork and be busy, you'd...
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After posting part one of the Dramatic Changes series I did not realize exactly what I had gotten myself into! So I apologize for taking so long to post Part 2. Work first and all that! At any rate, what a great couple of weeks it has been. I have spent time with my staff, some of our other market leaders...
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I've gotten a few requests for more Twitter information since the Inman Conference. Twitter has exploded and so has third party development for add-ons, tools, widgets and more. I've tried to compile an ongoing list, but Nicole Nicolay (@nik_nik) has done most of the heavy lifting already! Below...
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Ready for more Twitter stuff? Well, how about a tool developed in house that will allow you or your clients to instantly deliver statistics and information to home buyers and sellers? Our own Dennis Kuntz has developed a tool we are simply calling our Housewatch Bot. The tool responds to simple commands...
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I was spending some time over on ActiveRain, looking at the site set-up and organization and ran across some blogs that talked about "marketing" in really, very general terms. And talked about what you should do but without any real substance behind it. For example, you should really have a...
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As summertime approaches (the first day of summer - and Father's Day - is this Sunday), many things come to mind. Warm days. Seemingly warmer sand. Cold drinks. Bob Marley. And of course, summer blockbusters on the big screen. There is another epic drama playing out right before our online eyes....
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Here’s a report from Sysomos on “ An In-Depth Look Inside the Twitter World ”. While not surprising (owing to the 80/20 rule), it’s pretty amazing that with all of the “buzz” around Twitter and its usage, that the vast majority of users rarely use the service (can...
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Josh Catone over at Mashable.com just published a great guide for finding twitter users in your town . I thought the article could be particularly helpful to real estate agents who may want to find potential clients in a geographic area. Now, let me be the first to say that I don't advocate using...
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I had a lot to say this week, so I wanted to split this up into two messages. I’ve been receiving great, great feedback from my earlier message. Now I want to give you some information that you may find useful about: Twitter When you see this word, which emotions come to mind—Fear? Loathing...
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Lee Odden over at TopRank’s Online Marketing Blog has posted a list of 12 directories to find brand and companies on Twitter . It’s a good resource for finding companies that you might be interested in using, but also as good examples of who’s using Twitter. When you start looking at...
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Ok, I misled you into reading this by peddling the now cliché (and as of yet unproven) concept that Twitter is irrelevant . Anyone that knows me, and/or anyone that has heard me speak about social media knows that I have pretty much the opposite opinion – but at least it got you reading...