Swanepoel Social Media Report 2010 Earlier this week, I picked up the Swanepoel Social Media Report 2010, written by Stefan Swanepoel and Mel Aclaro while I was at the National Association of REALTORS® meeting in San Diego. As I've written so often this year, social media is becoming a very prominent tool for agents to use in their marketing
November 5, 2009--It may be an early Holiday for some. Last night, the Senate unanimously passed a bill aiding the unemployed as well as to struggling businesses and prospective homebuyers. Most of the attention for this bill will center on the extension of unemployment benefits by up to 20 weeks to the millions who are running out of unemployment insurance
Town Square is a real estate community of real estate professionals and consumers with an active interest in all things real estate. Made up of blogs, wikis, forums, groups and other social tools, Town Square is continuing to grow and evolve with the community it supports. Growth often means there are opportunities both good and bad for the individuals
I have a startling admission to make...I don't like going to the dentist. I've never liked it. Not since they strapped your head in place and giant rotating cameras took pictures of your head. Not since you had to chew the tablets that tasted horrible and spit them out to show all the plaque and gunk you missed when you didn't brush properly
I talked about the Four P's of marketing in my previous post (product, price, placement and promotion) and in this post, I'd like to spend a little time talking about YOUR product. What are you selling? If you answered "real estate," you're wrong. If you answered "myself" then you are correct! We get caught thinking that
September? Really? The summer went by all too fast. Kids are back in school and soon that big day will be upon us that we're not prepared for. That's right, Monday, November 30. What? You don't remember? That's the day the Tax Credit for first time home buyers goes away. Consumers will have to close escrow by that date. So isn't
I recently read a blog from 1000Watt Consulting. Many of you may read them, so this may not be surprising to you. But the subject of the blog was shocking to me and I couldn't help but wince through the video . But while the author laments about how terrible the video, content and execution was, I couldn't help but think seven years ago, I may
I've gotten a few requests for more Twitter information since the Inman Conference. Twitter has exploded and so has third party development for add-ons, tools, widgets and more. I've tried to compile an ongoing list, but Nicole Nicolay (@nik_nik) has done most of the heavy lifting already! Below is a page from her e-book "Twitter for Real